Yachtino GmbH

Yachtino – Digital Platforms for the Boating Industry

For more than 20 years, we have developed and operated international online platforms for boat sales and yacht charter. Our marketplaces connect boat buyers and charter customers with private and professional providers across Europe and beyond.

In doing so, we combine marketplace, technology and media. Modern search and data solutions, editorial content, newsletters, apps and social media complement our platforms and create additional reach.

Our goal: more visibility, international reach and qualified enquiries for our customers.

„We are not simply the operator of a few websites, but a technology and media company for the yachting industry."

Carsten Rettig, CEO Yachtino GmbH

Our History

The story of Yachtino began in 2003 with Happycharter.com and the idea of building an international online marketplace for yacht charter.

When our first charter companies also wanted to offer their yachts for sale, Yachtall.com was launched just one year later as an international marketplace for boats and yachts.

With Boat-and-yacht.com, both areas – boat sales and yacht charter – were finally brought together on a single platform.

In 2008, the various activities were brought together under the umbrella of Yachtino GmbH.

Since then, we have continuously developed our platforms. In addition to several relaunches, we added our own apps, further international websites and, from 2023, an expanded focus on editorial content.

Over more than two decades, the first marketplaces have thus grown into an international network for the boating and yachting industry.

Our Platforms

Our three major marketplaces cover the core areas of boat sales and yacht charter and reach water sports enthusiasts, boat buyers and charter customers in numerous countries.

Yachtall.com

International marketplace for boat and yacht sales

Yachtall.com is our international marketplace for buying and selling boats and yachts. More than 25,000 boats for sale from over 600 professional dealers and yacht brokers are currently listed on the platform.

Yachtall focuses exclusively on offers from professional providers and is available in 12 languages. With more than 500,000 visitors and 2.5 million page views per month, Yachtall is one of our platforms with the widest reach.

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Happycharter.com

International marketplace for yacht charter

Happycharter.com connects charter customers directly with professional yacht charter companies. More than 4,400 charter yachts from over 300 charter companies are available – from motor or sailing yachts and catamarans to exclusive super and mega yachts with crew.

Happycharter is not a charter agency. Enquiries are forwarded directly to the respective provider. We do not broker charter contracts and receive no commission on bookings. The platform is available in 12 languages and reaches more than 200,000 visitors per month.

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Boat-and-yacht.com

Buy, sell and charter

Boat-and-yacht.com combines boat sales, yacht charter and editorial content on a single platform. In addition to sales and charter listings, water sports enthusiasts find current news, reviews, guides and further information about boats, yachts and water sports here.

The platform reaches more than 150,000 visitors per month, connecting marketplace and media within our network.

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Internationally Positioned – Locally Present

Boats and yachts have long been searched for, bought and sold across national borders. That is why we combine international reach with messaging tailored to each individual market.

One example is Boat-and-yacht.com: depending on the language, users reach our marketplace via dedicated country-specific or international domains:

Behind the various domains lies a shared marketplace for boat sales and yacht charter. Listings can therefore be distributed across country and language boundaries while being presented specifically in each respective market.

One listing – local presence – international reach.

Boat prices and country-specific domains in Europe

Other Platforms

In addition to our three major marketplaces, we operate other specialised websites and develop new digital offerings for the boating and yachting industry.

These include Profinautic.com, our directory for the water sports sector, as well as boote-zu-verkaufen.de, boote-suchmaschine.de and boote-zu-kaufen.de.

We also use some of these platforms as a development and testing environment for new technologies – for example for AI-powered search functions and our own solutions for embedding boat listings on external websites.

Profinautic.com Directory for the water sports sector Boats-yachts-for-sale.com Sales portal for new and used boats Boote-Suchmaschine.de Search engine for sales and charter listings Boote-zu-kaufen.de Buying portal with top offers

Technology & Data

Behind our platforms lies a technical infrastructure developed over many years. It enables us to automatically import, process, update and distribute large volumes of boat and charter data across various platforms, countries and languages.

Data & Integrations

As a founding member of the Nautic Network, Yachtino was involved in developing the NautiX XML standard for exchanging boat data.

Via NautiX and other integrations, dealers and yacht brokers can automatically transfer their existing data to our platforms. Changes to prices, equipment, images or other boat data can thus be processed and updated quickly.

For many yacht dealers and charter companies, we also act as a central data hub. Boat data can be entered and managed centrally through our systems and then transferred via XML interfaces or APIs to further sales and charter platforms as well as to our customers' own websites. This way, data only needs to be maintained once and can be distributed across various digital channels.

Distribution & Matching

Our technical infrastructure connects platforms, languages and markets. Once provided, data can – depending on the respective listing – be distributed across various Yachtino platforms and international domains.

At the same time, our search and matching systems bring supply and demand together. Through Yachtall alone, more than 160,000 saved searches are sent every month, automatically informing prospective buyers about matching new or updated listings.

Innovation & AI

We continuously develop our search, data and distribution solutions. In doing so, we increasingly rely on artificial intelligence to make searching for boats and yachts easier and to show users relevant listings more quickly.

We sometimes test new technologies on our own platforms first before integrating them into our entire network.

Our goal remains the same: to use technology to make listings easier to find and generate greater visibility and qualified enquiries for our customers.

Yachtino in Figures

Our platforms combine international reach, specialised marketplaces and a large community around boats, yachts and yacht charter.

20+ online portals for boat sales, yacht charter and maritime information

30,000+ boats & yachts in the sales and yacht charter segment

600+ dealers & yacht brokers with listings on our platforms

300+ charter companies across numerous international charter destinations

500,000+ visitors per month on our three major marketplaces

3M+ page views per month across Yachtall, Happycharter and Boat-and-yacht.com

160,000+ saved searches per month inform prospects about matching, new and updated listings

300,000+ newsletter subscriptions across our various platforms

150,000+ social media followers across our social media channels

1,000+ editorial articles about boats, yachts and water sports

12 languages for international reach and local relevance

100,000+ app downloads for the Yachtall app alone

A Partner to the Yachting Industry

With our marketplaces, editorial content, newsletters and social media channels, we offer advertising partners a variety of opportunities to reach relevant target groups – both nationally and internationally. This also allows companies and selected brands from the premium and luxury segment to reach an attractive and high-spending audience.

Awarded Three Years in a Row

Since 2024, at least one platform of Yachtino GmbH has been among the winners of "Germany's Best Online Portals" every year. The award is presented by the German Institute for Service Quality (DISQ) and the news channel ntv based on consumer ratings.

This means that at least one platform of Yachtino GmbH has been among the winners for three consecutive years.

Carsten Rettig and Kateřina Witibschlager with the awards

„These repeated awards are both recognition and motivation for us to continue developing our platforms and providing our users and business partners with a high-quality service."

Kateřina Witibschlager, CTO Yachtino GmbH

At the Heart of the Yachting Industry

Despite our digital focus, personal contact with the industry is important to us. That is why we are regularly present at major boat shows and industry events in Europe and in direct exchange with shipyards, dealers, brokers and charter companies.

As an official media partner, we support events including BOOT & FUN Berlin, the ancora YACHTFESTIVAL, INTERBOOT Friedrichshafen and the Superyacht Summit Türkiye.

We also exhibit with our own stand at several of these events.

Yachtino exhibition stand with boat listings from Boat-and-yacht.com and Yachtall

The Yachtino Team

Carsten Rettig CEO

Carsten Rettig is managing director and co-shareholder of Yachtino GmbH. His focus lies in corporate strategy, sales, marketing, media and partnerships.

For more than 20 years, he has been developing digital business models for the boating and yachting industry and building international marketplaces.

Kateřina Witibschlager CTO

Kateřina Witibschlager is co-shareholder and, as CTO, responsible for the technical development and infrastructure of the Yachtino platforms.

Her focus is on developing the marketplaces, databases and interfaces, as well as the technical implementation of new features and digital services.

Would you like to work with us?

Whether as a dealer, yacht broker, charter company, shipyard, technology or advertising partner – we look forward to hearing from you.